Orchard Community Learning Center
Social Media Content Creation
A new online presence for a community gem.
The Orchard Community Learning Center provides a variety of services to Phoenix gardeners, farmers, and holistic wellness enthusiasts. They came to emote.design because their old website built using Godaddy wasn’t attracting any users, and they didn’t have a presence on social media.
1. Strategize + Design
First, we got clear with The Orchard on how they wanted to use their website. We set it up to educate visitors on how The Orchard helps the Phoenix local food system. We also wanted to encourage donations and visitors to the farmers market through the site.
2. Develop and Brainstorm
After we determined the content to put on the website, we got to work on development. During the development process, we conducted a few content strategy meetings that dug into The Orchard’s purpose, the goals of their audience, and their goals for social media.
3. Launch and Execute!
When the website was finished, it was launch time! We started posting on social media and calling people to go to the website.
Increase in monthly site traffic
Increase in traffic to farmers markets